MPASA Sync Exchange – 8 May 2025

Where music met media, and magic (and maybe a few sync deals) happened.

Envisioned as an event meant to bring together the creative industries’ music publishers and film, television, and advertising creatives, the event exceeded our expectations of those turning up to show their support. By actively engaging our esteemed guest speakers Mzwandile Sibanda, Christer, Zethu Mashika, Vusani Mutsila, Gift Mdlalose, Sibongile Tshabalala, and Nomfundo Nyakale, the evening was lit up with the enthusiasm and energy of the MPASA Sync Exchange’s attendees.

We received overwhelming positive feedback from attendees. Many shared that the connections made sparked real opportunities, from sync placements and long-term industry collaborations across music and visual media. This is exactly what we envisioned when bringing this event to life: a space for meaningful connection, creative exchange, and real business outcomes. The night was truly one to remember, and for those of you that couldn’t see attend but would love to see what they missed out on, check out our below video showing highlights from the MPASA Sync Exchange. Thank you all for being a part of our special evening, and we hope to catch you at the next one!